At our core, we believe in promoting several simple truths:
“Inside us all exists an adventurous soul – a wild heart that is called from nature to live authentically and free from modern society. For many outdoor and mountain enthusiasts pure freedom and rugged adventure has become a way of life. Mountain Khakis was developed specifically for this lifestyle.”
–MK Soul Statement
Authenticity is one of those simple truths, and camping is one of the purest outdoor activities. When you camp, you experience nature. Other activities can be added on top of camping–hiking, climbing, swimming, etc–but don’t have to be. Nature alone is often sufficient.
But camping can be intimidating to those with little camping experience, or to those who have only ever camped in groups and are considering their first solo trip.
Why is this? Part of the problem might be the way the outdoor industry portrays camping. By highlighting the newest gear in epic, remote locations, companies show an idealized form of camping.
This image of camping glorifies isolation and gear above the experience itself. And that makes sense–these are marketing materials used to inspire us, a job that they succeed at.
But they also aren’t necessarily authentic; at least, not when considered by themselves.
The truth is, most people camp in simple circumstances. They have a tent, a sleeping bag and pad, warm clothes, and a folding chair. They have a camp stove and some Easy Mac, and their car is parked 15 feet from their campsite.
They’re not on top of a mountain using a heating up cheese rinds for food.
At Mountain Khakis, our brand is built on living authentically. Work hard, play harder, embrace the wild in each of us, and turn moments into memories.
Living authentically means being genuine and true to reality. It means being realistic even though showing idealized images might be the more attractive thing to do.
It means supporting real people having real experiences.
And that’s exactly what we strive to do.
One example: this summer we awarded over $6,000 of Mountain Khakis gift cards to real campers in Wyoming and the Carolinas through our contests on The Dyrt. And we’re giving away another $2,000 at the end of September.
Our winners on are every day campers. They don’t have 1000s of followers on Instagram. They don’t have the newest camera lenses or the resources to travel around the world sporting their new Mountain Khakis gear. Don’t get us wrong: influencers, photographers, and marketers are necessary elements of our industry. But it’s important to celebrate authenticity and support the authentic experience, in addition to marketing the idealized one.
So, here’s to the wild heart and supporting each other in the outdoor lifestyle.
Here’s to you, and to living authentically.
In tribute of this ethos, here are a few of our favorite authentic camping photos submitted to our contest on The Dyrt from our home state of Wyoming.
If you’ve camped in Wyoming or the Carolinas–from car camping to a backcountry bivouac–we want to support you. Share your experience on TheDyrt.com and you could be one of 20 campers on the receiving end of our $2,000 in gift cards being given away at the end of September. See our Wyoming contest here and our Carolinas contest here