Hell Yeah Tour! On the Road

The Tour Stops into Young Avenue Deli

As our time with SweetWater Brewing on the Hell Yeah! Tour comes to its final days, we try to celebrate in proper form: with our crew in their favorite places. Levi, our SweetWater guru for Memphis, Oxford, Jackson to name a few, chose Young Avenue Deli for an event this week. What a place it is! Right in Midtown, YAD offers a fun environment where folks play pool, choose the music, and of course, drink SweetWater beer. Among the MK tribe that came to spend the evening with us were Cindy and GW, or G Force as his friends call him. Long time MK enthusiasts and outdoorsfolk, these two have done it all from adventuring in the deserts of New Mexico to skiing in the Rockies and travelling in Europe. Kindred spirits, we spent the evening relishing in each other’s stories about our adventures in the mountains, some shared, some new, all fantastic. These are the people we are travelling the country to see. Look for us in your home town. Chances are we’ll be there sooner than you think!


Get to Know the Author:

Howdy, my name is Garrett Dickson (a.k.a “G Money”) and I’m your Hell Yeah! Tour Coordinator. I’m a Colorado boy, born and bred. My greatest joy is to be in the natural world living life on my skis, on my bike, or with a paddle in my hands. For the next several months I’ll be traveling the country with Mountain Khakis, celebrating the intersection of outdoor x craft beer culture with you – the MK tribe!

Hell Yeah





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