Hell Yeah Tour! On the Road

The Tour Stops By Whole Earth

This week, the Hell Yeah! Tour took its first step to the west. Over the next week, it will have traveled from Houston to Austin, and from Austin to Dallas. Throughout the state of Texas, Whole Earth is a series of outdoor gear shops that have a unique heritage. Back in the 1960s, Whole Earth began as a catalog whose purpose was to provide an overview of how to do things yourself. In an era of creating an experience and life unique to no one but yourself, folks were desperate to not only read about creating their own identity but to be outfitted to do so as well. Enter Whole Earth Provisions Co., the place where baby boomers could supply themselves for their own adventure, away from the societal expectations of the 1960s.

In order to earn a spot in the Whole Earth Provision Co. a product had to meet these four criteria: useful as a tool, relevant to independent education, high quality and/or low cost, and easily available by mail. Since the 60s, WEPC has grown into five different cities across Texas and still maintains those criteria for the products they carry and they still offer books and educational materials on anything from trails to how to live off the land. As someone who appreciates authenticity and originality, I have not been more excited to visit a gear shop on this tour. The first WEPC we had the pleasure of visiting was their location in Austin. The oldest store certainly has character and a story of its own. Several years ago, this location was submerged in four feet of water when the Colorado River overflowed. After repairs were made, the store opened its new doors to customers and has been an outdoor authority in Austin ever since. It was a pleasure to hang with the crew for a few hours and learn about this great store and we look forward to our two future stops. Thank you Whole Earth! Dallas, here we come!


Get to Know the Author:

Howdy, my name is Garrett Dickson (a.k.a “G Money”) and I’m your Hell Yeah! Tour Coordinator. I’m a Colorado boy, born and bred. My greatest joy is to be in the natural world living life on my skis, on my bike, or with a paddle in my hands. For the next several months I’ll be traveling the country with Mountain Khakis, celebrating the intersection of outdoor x craft beer culture with you – the MK tribe!

Hell Yeah

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