Hell Yeah Tour! On the Road

MK Gets Mountain High at Ponce City Market


Having never been to any of the towns and cities the Hell Yeah! Tour is visiting in the southeast, each stop is an adventure in new territory. Raised in the West, I find myself more at home in the little towns and forests than in big cities. But there is an area to the northeast of Atlanta, GA in which I felt completely at home. Ponce City Market is home to modern American restaurants and taprooms, outdoor shops and wine bars all inside Atlanta’s most significant reuse project: the renovation of the Sears, Roebuck & Co. building. With much of the original architecture exposed, the market has timeless character that encourages folks to kick back and appreciate the day in a bit of history given new life.


The Mountain High Outfitters (MHO) at Ponce City Market embraces this union of past and present and has created a niche completely unique. Exposed architecture and raw wood are illuminated by shop lights, creating a refined-industrial feel. The rainy weather didn’t seem to hinder anybody from attending the event and asking plenty of questions about the Hell Yeah! Tour and Mountain Khakis. Thanks to the staff, there was a great turnout for the event and not long into the evening, customers were browsing the store with brews in one hand and MK product in the other. Thank you MHO! You made our stop in Atlanta worth it! See you next time.


Get to Know the Author:

Howdy, my name is Garrett Dickson (a.k.a “G Money”) and I’m your Hell Yeah! Tour Coordinator. I’m a Colorado boy, born and bred. My greatest joy is to be in the natural world living life on my skis, on my bike, or with a paddle in my hands. For the next several months I’ll be traveling the country with Mountain Khakis, celebrating the intersection of outdoor x craft beer culture with you – the MK tribe!

Hell Yeah!