Hell Yeah Tour! On the Road

Knoxville, TN Catches the Hell Yeah! Vibe


Knoxville: diverse, playful, soft spoken, timeless. It could be that I have never been to the south east before, but I catch myself thinking of this region of the US as timeless, which to me means both old and new. The history is here. With museums dedicated to the defining times of our country’s development and historic houses as each corner, one can’t help but feel the heritage of the place. And with small local businesses in every hidden corner, there is a sense of respect for the heritage while encouraging new history to be made.


Our stay in Knoxville was characterized by the little things we experienced in these small corners as well as dropping in on some of the stores that keep our world turning. Below are some photos from our stop at River Sport Outfitters in southeastern Knoxville. SweetWater Brewing Company joined us for a pint night, at which we gave out 200 Stanley pints. It was an incredible night with over two hundred people, dogs, shenanigans, and plenty of giveaways from all of our Hell Yeah! Tour partners.

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While in Knoxville we also stopped by Kinnucan’s and The Casual Pint. If you’ve never been to a Casual Pint, you need to see what they’re all about. Essentially, they are a watering hole for anyone who enjoys microbrews and a cool place to drink them. They’ve also got board games, food trucks, and on the night we joined them, they had trivia. We provided the SWAG for the winners of each round. If you were part of the crew that night, you probably left with an insulated pint glass from Stanley, subscriptions to Popular Mechanics, or a bottle opener from Costa among many other things. Catch us for the next SweetWater partnered night we do in your area! Check out the map on the HYT webpage to track our progress through the states.


Get to Know the Author:

Howdy, my name is Garrett Dickson (a.k.a “G Money”) and I’m your Hell Yeah! Tour Coordinator. I’m a Colorado boy, born and bred. My greatest joy is to be in the natural world living life on my skis, on my bike, or with a paddle in my hands. For the next several months I’ll be traveling the country with Mountain Khakis, celebrating the intersection of outdoor x craft beer culture with you – the MK tribe!

Hell Yeah!