Hell Yeah Tour! On the Road

Hell Yeah! Tour Hits Sun Valley and Lost River Outfitters

            Sun Valley Idaho is a spring of positive energy. The light is a little brighter, the air a little clearer, and the vibrations a little stronger. Good people live here, play here. There are not many places where you will bump into old friends after years have passed, unplanned, and unexpected. Ray Gadd, a local badass, good spirit, one of the most genuine people I’ve met, woke early today to capture the drama of the mountains shrouded in smoke and I chanced upon him getting my morning run in. A rare chance to catch up, but seemingly planned, and as if Sun Valley made it happen.

            The folks at Lost River Outfitters are dedicated to the area and all of its incredible people. With the largest inventory of any retailer, LRO offers the most MK pants this side of the Rockies and as such, Sun Valley has some of the best dressed folks we’ve seen on this tour. Suzanne, the owner of LRO is a megaultra badass. A fly fishing guide, river guide, and resident expert in Sun Valley outdoors, she attracts a clientele that matches her enthusiasm and adventures. The Hell Yeah! tour was fortunate enough to spend a day and a half with Suzanne and her community of customers and staff. Thank you for sharing you stories, enthusiasm, and being such incredible believers in our brand. Until next time!


Get to Know the Author:

Howdy, my name is Garrett Dickson (a.k.a “G Money”) and I’m your Hell Yeah! Tour Coordinator. I’m a Colorado boy, born and bred. My greatest joy is to be in the natural world living life on my skis, on my bike, or with a paddle in my hands. For the next several months I’ll be traveling the country with Mountain Khakis, celebrating the intersection of outdoor x craft beer culture with you – the MK tribe!

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