Hell Yeah Tour! On the Road

Hell Yeah! Tour Experiences the Hospitality of the New Country West Store

            The New West Country Store is all about lifestyle. Not just a country store anymore, Vern and Nancy work hard to be a one stop shop for all outdoor needs from equine equipment to two steppin’ shoes, from lifestyle wear to jewelry from local artisans. A former US ski racing icon, Vern is humble, honest, and genuine in his service to his customers. The New West Country Store is a gathering place as much as an outfitter. It inspires the community and encourages a closeness that one can only find in small towns; a level of connectedness that is unique to communities that rely on their neighbors. For the three hours we were there, we felt that we were part of that community. With root beer floats in hand, we spent the evening sharing stories of our adventures with the folks at the store. We learned a thing or two about sailing from Emory, a colorful guy who is living life to the fullest, and representing the durability of our brand better than we do. As one of my favorite stops so far, I cannot wait to go back and visit again. Thank you, Vern and Nancy, for your hospitality and for sharing an evening with the Hell Yeah! Tour. ‘Til next time!


Get to Know the Author:

Howdy, my name is Garrett Dickson (a.k.a “G Money”) and I’m your Hell Yeah! Tour Coordinator. I’m a Colorado boy, born and bred. My greatest joy is to be in the natural world living life on my skis, on my bike, or with a paddle in my hands. For the next several months I’ll be traveling the country with Mountain Khakis, celebrating the intersection of outdoor x craft beer culture with you – the MK tribe!

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